This Issue:
- Sharing Knowledge
- Community
- Acting Globally
- Technology
- Innovation
- Finance
- Entrepreneurship
How America’s Economic Miracle Will Reshape the World
(and Change Your Life)
by Carl J. Schramm
In 2004, Carl Schramm, president of the Kauffman Foundation, the world’s leading foundation for entrepreneurship, published a groundbreaking essay with a radical premise: that Americans literally have no conception of the secret that truly underlies our economic success, and that for the United States to survive and continue to lead the world’s economy, it is imperative we learn to understand and employ that secret.The secret that has led the American economy to become the world’s strongest? Our unparalleled skill as entrepreneurs.
by Bernard Cova, Robert Kozinets, Avi Shankar
Marketing and consumer research has traditionally conceptualized consumers as individuals, who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribes, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social links (social relationships) are more important than the things (brands etc.)
Creativity, Innovation, and Making Stuff
by Rich Gold, MIT Press
Questions to Live With
by David E. Nye, MIT Press
Innovation and the Growth of High Tech, 1930—1970
by Christophe Lécuyer, MIT Press
by John McCarthy and Peter Wright, MIT Press
The Internet, Society, and Participation
by Karen Mossberger, Caroline J. Tolbert, and Ramona S. McNeal, MIT Press
Politics, Commerce, and Childhood in the Age of the Internet
by Kathryn C. Montgomery, MIT Press
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